1. put it in the form_process.php (you'll see similar lines) and just change myinput to PRICE
and remove the echo statement, it'll just sanitize the input.
if (! eregi("^[a-zA-Z0-9]*$", $_POST["myinput"]) ) {echo "This field only allows letters & numbers.";}
or
2. Put it in the post_form.php and give them that message.
<?php if (! eregi("^[a-zA-Z0-9]*$", $_POST["myinput"]) ) {echo "This field only allows letters & numbers.";} ?>