FYI Hope this helps
Hi guys, thought i'd share this one with ye.
I had searched the forums high and low to no avail to find a solution to the permalinks issue and why i kept getting 404 pages when i tried to post ads etc., so i did a bit of digging in my hosting package and i discovered that my host uses Zeus servers and not Apache so mod_rewrite was not available to me.
So to get around this i had to access my file manager in my control panel and find my domain web directory folder e.g. example.com/web/.
I then created a new file called rewrite.script with the following content
#Zeus webserver version of basic Wordpress mod_rewrite rules
map path into SCRATCH:path from %{URL}
look for file at %{SCRATCH:path}
if exists then goto END
look for dir at %{SCRATCH:path}
if exists then goto END
##### FIX FOR LOGIN/FORGOTTEN PASSWORD/ADMIN ETC #####
match URL into $ with ^/wp-.*$
if matched then goto END
set URL = /index.php
and inserted this into the web/directory.
Following this my 404s seem to have gone.
I hope this makes sense and that it solves the problem for others as i know how frustrating this problem has been.