SEO is just one of the thing you do to increase your SERP and it will not help if your site has poor contents. Likewise, the new google algorithms now emphasizes social connectivity and with that you have to optimize and promote your site more with the best user experience you can provide in mind. There are a lot of topics on this that google will provide but you can start with the official Google forum http://productforums.google.com/foru...exing--ranking for some ideas on site optimization.
Cheers,
Jomark
Last edited by jomarkosabel; January 15th, 2014 at 12:14 PM.
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