The new version of Vantage from an SEO perspective is a big step backward particularly on category pages (unless someone can correct me otherwise).
The older structure (see screenshot 1) clearly included breadcrumbs (upon which you could integrate structured data with some customisation) and most importantly a prominent H1 on category pages (in this example 'Verbier Guide Hire') clearly telling both users and google what the page was about.
The new version has neither breadcrumbs nor an H1 to tell people what the category page is about.
There are many good things and many slightly dubious things about the new Vantage version, but why when new businesses have an uphill struggle with SEO due to competition anyway, you'd remove these two important features I don't know.
If anyone could shine some light on it that would be a great help.
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Please help our moderating team work more efficiently by not sending us support questions via PM. You can read more about how AppThemes support works here. However, you can send a PM to follow up and remind me if I missed your support request/thread.
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Please help our moderating team work more efficiently by not sending us support questions via PM. You can read more about how AppThemes support works here. However, you can send a PM to follow up and remind me if I missed your support request/thread.