New Vantage Version SEO.... A step backward
The new version of Vantage from an SEO
perspective is a big step backward particularly on category pages (unless someone can correct me otherwise).
The older structure (see screenshot 1) clearly included breadcrumbs (upon which you could integrate structured data with some customisation) and most importantly a prominent H1 on category pages (in this example 'Verbier Guide Hire') clearly telling both users and google what the page was about.
The new version has neither breadcrumbs nor an H1 to tell people what the category page is about.
There are many good things and many slightly dubious things about the new Vantage version, but why when new businesses have an uphill struggle with SEO
due to competition anyway, you'd remove these two important features I don't know.
If anyone could shine some light on it that would be a great help.