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stum450m
"Boots on the ground" - check the bulletin boards at the big hardware stores and hang a flyer there.
Start visiting tool supply shops - some small supply houses have free flyer space....

I suggest you look into the basics of SEO, start with reading about title tags, .. also add an seo plugin.
then look into social networking......follow the basics and you will notice an improvment...

Found a way to style the feature ads :)

I wanted to change the background colour of the box that the listings show in.

In search.php, archive-default.php and also index-standard.php or...