In answer to your questions:
1. There is no ad package option in Clipper, it's a set fee across the board.
2. Yes, the initial purchase includes a lifetime licence to use the theme plus 12 months of updates and support, so updates are free for the initial 12 month period. If after that 12 months you wish to have continued updates and support for another 12 months you can pay the $29 single theme renewal fee. There is no lifetime updates license type available. Thanks.