Question for existing site owners - How many people pay for listings?
This is a general question aimed at those with established Vantage directory sites...
I'm trying to project realistic revenue numbers and wondered, on average, what percent of your business owners/listings opt for a featured (paid) listing on your site? I know this depends on how much you charge and how many pricing bands you have, but it would be interesting to know since I plan to offer a basic listing free, with £5/month and £15/month upgrades. I'm trying to guess how many people would opt for that per month, but it's hard to project at this stage.
I'm guessing about 5% - or is that too optimistic?