Second hand airsoft trading site
Over the past 5 and half weeks I have been working on a trading site for a niche in my country.
I launched it on the 24th February in its basic a primitive form of the basic classipress site but have worked on it and the promotion of it every week since then.
The site fills a gap in the niche here in NZ where 2nd hand trading is spread out over a large range of forums, an expensive auction site (like ebay) and used to be Facebook. However Facebook have shutdown at least 3 of the primary trading groups as dealing in airsoft guns is against their terms now.
Site had an initial large growth of users but now sitting at 300 registered members. Over 600 likes on Facebook - all legit & targeted airsoft players in NZ.
I have had in total just under 200 total ads submitted to the site. with about 30 marked as sold.
Long list of customisations to the site including;
- Social login
- Users added to MailChimp list when registered
- social sharing of ads
- Seperated out the tabbed box on the single listing page so user details right at the top
- Added feedback system
- Verified users + age field only admin can edit
- private messaging system + edited the listing contact form to send message via this system instead of direct email (note they still receive email, however need to login to account to read the message).
- added first and last name to registration form
- changed 'mark as sold' so it 'pauses' the add (removes it from the listing)
- auto posting to Facebook of new ads only.
- Added 'knowledge base' area using same style as Classipress ad listing
- Add a chatroom for logged in users
- Added related ads on each listing page
- Added watchlist system
- Edited the 'ribbons' plugin so I could have multiple tags before item titles depending on what category they are in. (WTB and Graveyard will show different icon before the title)
- added total number of running ads to the front page
- Plus loads more tweaks and working on the child theme
All listings are free. I will never charge for listing an item.
However I do plan to in the future once the site has more traction is to charge for 'featured ads' and premium listing options. But keep things cheap. Basic ads like they are now, will always be free.
Usage wise, I get about 1,200 page views a day. The best day I've had is nearly 3,000 page views (not used in the average as a one off).
Unique users are about 150 a day. The highest I've had is 453 unique users / visitors in one day.
Promotion of the site is done heavily through Facebook. I ran a couple of paid campaigns and spent about NZ$50 on running 3 different adverts for page likes and couple of boosted posts. Page likes were about NZ$0.19 per like, so pretty cheap. I do get organic likes daily as well, however the paid likes really boost the profile of the page and site. Targeting 18-55 males in NZ with interests in Paintball / airsoft and several of the top manufacturers in their interest. This means only people that are interested in this niche will see my ads and I'm not wasting my money showing it to people who have no interest in signing up or using the site.
I also made some patches up for players uniforms and ran a promotion using a booted post, where I gave away 10 patches to any one who liked the post. I also got quite a few likes on the page from that, and the patches were not that expensive (bought from China).
If you want to take a look at the site, head over to www.airsofttrader.co.nz
if you have any questions or feedback don't hesitate to ask.